Please request a template from your TPS Printing account representative.
Note: EDDM® full-service orders must use certified EDDM® full-service templates. Available as a print only service or a full-service option where we take care of all the printing, bundling, processing, and delivery to USPS.Promotions are available in a variety of sizes.Materials are printed using superior quality stocks.Mail menus, postcards, sell sheets, flyers and brochures.See below for EDDM’s ® simple steps! EDDM Service Highlights Unfamiliar with USPS EDDM? Learn more about the service at .Įither way you choose, this is the simplest and most affordable way to get the word out and promote your business, event, brand, or anything else. Or, you can choose the Print Only option where we will print and bundle for you, but you will need to process the EDDM ® paperwork and deliver to USPS ® yourself. You can choose the full-service option where we will do everything for you printing, bundling, EDDM ® processing, and delivery to USPS.
USPS EVERY DOOR DIRECT MAIL PROFESSIONAL
With this service, your professional quality advertisements will be sent to every door along specific USPS ® mail routes – no mailing list required! This service alleviates the need for mailing lists and allows complete coverage of geographic areas.Įasily market to your target audience with USPS ® Every Door Direct Mail ® (EDDM ®).
USPS EVERY DOOR DIRECT MAIL ZIP
Every Door Direct Mail marketing allows you to deliver marketing materials to every address in a defined geographic area which includes the targeting of neighborhoods, cities, and zip codes. You also need to get postal certifications from the post office before being granted permission to use direct mail.USPS ® Every Door Direct Mail ® (EDDM ®) is an affordable service designed to help you reach your target audience by delivering your promotional and advertising material directly to mailboxes along specific USPS ® postal routes that you select. You also need to deal with other entities and buy the postcards and mailing lists (although some companies, including UZ Marketing allows you to purchase both at the same time). The response rates are typically double than EDDM, based on various anecdotal reports around the web.ĭrawbacks include the time required from start to finish, which is anywhere from 2-4 weeks from commencing to the point it finally reaches the mailbox of your audience.
Other advantages of using Direct mail is that you can use standard postcards successfully, which drastically reduces the cost of printing. This allows your targeted campaign to hone in on only those individuals you believe will have the highest response rate, and indeed that is what past results show. You can purchase mailing lists from third party companies that let you choose demographics such as age, race, gender, income level, and other variable data. The difference, however, is that Direct Mail campaigns are targeted based on your preference. The printing cost is also higher, since the USPS has specific size requirements of all EDDM postcards.ĭirect Mail is similar to EDDM in that it’s also in the mail advertising category. The actual response rate for EDDM is lower than targeted direct mail. Just print your cards, pick your routes, and send your blast.ĮDDM isn’t without drawbacks, however. EDDM is also far easier to put into practice than Direct Mail, since it doesn’t require you to purchase mailing lists from a third party source.
That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area.
You can also select the zip codes to send the cards out in. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it.
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